African Trade Poster

'Jungles Today Are Gold Mines Tomorrow' reads this optimistic poster from the 1920s attempting to justify the colonies of Africa. It also suggests that Africa is a bigger export market than provider of raw materials. The pictures of the Africans are somewhat stereotypical and insulting but would have been regarded as a fair representation of a romanticised ideal of what Africans were assumed to be like. The poster also fails to hint at the exploitation and steadily declining working conditions of any Africans who were employed by European companies and corporations at this time.