The Tet Offensive 1968

• Tactically, it was a military disaster for the VC who took horrendous casualties

• However

• The media reporting of the incident convinced the US public and world public opinion that they were fighting a war that they could not win.

• Walter Cronkite commented on the hopelessness of the situation

• Johnson ‘if I’ve lost Cronkite, I’ve lost the nation’
• He decided not to run for re-election
• Started peace talks with the North Vietnamese.