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Poujadisme
Poujade would form a right wing populist pressure group that would campaign for the embattled rural poor and small businessmen
- ‘Unite or go under’
- ‘la vieille France’
- Highly - Anti-American
- Blamed American chain stores and culture for many of their problems
- Sympathetic to the Pied-Noirs and Nationalist groups.
In 1953 set up Union de Défense des Commerçants et Artisans (UDCA)
- Provided the launch pad for Jean-Marie Le Pen