Paterson's Camp Coffee

Here, the army on maneuvers, or on campaign, provides the imperial connection. The British army could be counted upon for exuding an air of ruggedness and dependability but at the same time the use of the image of an officer allows for a level of discernment and sophistication to be present. It is hard to tell where in the world this image was supposed to represent - you have an African servant, an Egyptian Fez (although on a European) and two Indian NCOs in the background. The image is somewhere tropical but of course the army could be found literally all over the globe. Altogether, it all evokes a highly imperial image of what a 'camp' might look like.

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by Stephen Luscombe