After leaving the police force I worked in market research and advertising in Singapore and Australia. In 1965/66 while working at Unilever in Sydney I conceived a revolutionary new specialist role in ad agencies with combined skills in marketing, market research, intelligence and advertising, later named the 'planner'. The role fortunately succeeded spectacularly and in due course became adopted by all good ad agencies globally due largely to the UK ad industry where a parallel role had also evolved. However, looking back, for whatever I may have achieved in commerce, nothing could ever match the style of experiences of my life and time in Malaya. I'm sure that the thoughtful reader may understand this sentiment after reading the very excellent 'Tales From The South China Seas.'
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