Britannia Boxed Pencils

It wasn't just British companies that took advantage of the imperial brand name. In this example, a German manufacturer is shamelessly using the name of Britannia to sell its product. It seems that they have pulled out all the stops with the name and image of Britannia, the flags, the Royal Navy and even an image of the British Army on campaign in the desert somewhere. These images and their associations would not just have been understood by British and imperial subjects, but would have been understood instantly throughout Europe and the world beyond.

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by Stephen Luscombe