Carsory's Empire Chocolate

Here, another company is attaching an imperial word to its product in an attempt to make its connection with the successful institution clear to all. The image of Britannia standing between two globes is also further brand identification. The fact that she needs two globes to show you the 'pink bits' of the empire is also part of the imperial bravado and would be an image that would appeal to any prospective target audience. Of course, this inclusiveness would also directly appeal to those people living in these 'pink bits' of the empire to buy the product.

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by Stephen Luscombe