Colman's Mustard

Here, Colman's are associating themselves with that bastion of Imperial institutions; The Royal Navy. They would be trying to link their product with the ideas of reliability, power, dependability and permanancy. The Royal Navy also had the advantage of conjuring up an international dimension. Although, the image of a young looking officer holding their product might have been used to convey the idea of how much he misses home and how he uses this product to conjure up the familiar things in his life.

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by Stephen Luscombe