Dreadnowt's Razor Blades

Here, the company is playing on two mental images; the Union Jack and the dreadnought. The Union Jack is not exactly subtle, but the dreadnought association may need further explanation. The intentional misspelling of dreadnought would not have fooled anybody from the time. They would automatically have thought of the brand new battleships that the British had just invented. These were the most powerful and devestating ships of their day and everybody would have known this. The company would have been happy to associate their product to what was essentially cutting edge, hi-tech developments of the day.

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by Stephen Luscombe