Huntley & Palmers Biscuits

Here, Huntley and Palmers are identifying their product with the exotic and aristocratic pursuit of big game hunting in India. The master servant relationship is abundantly clear as the power and importance of the participants is emphasised. The decorative elephants would have exuded an exoticism, a magnificence and a sense of power to all who saw the image. Further regal associations are made with the prominent sign: Manufacturers to the queen. This brand of biscuit is obviously selling itself as a highly sophisticated and superior kind of product.

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by Stephen Luscombe