King's Navy Crackers

Here, the King and the Royal Navy provides plenty of imperial associations for the consumer. Flags, medals, crowns, uniforms and ships render the connection an unmistakable one. Not content with naming its product after just the one powerful institution the company feels compelled to name it after two! Remember that, at this time, the Royal Navy would have been regarded as being the most powerful military force on the planet and the Royal Family would have provided an association that exuded solidity and dependability.

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by Stephen Luscombe