Macfarlanes Imperial Assorted Biscuits

Here, Macfarlanes is using the classical symbol of power and strength; the lion, to associate itself with the British Empire. Just in case the buyer didn't make the connection - the lion is standing in front of the Union Flag and the Royal Standard and the company even went as far as to name the product "Imperial". They don't get much more obvious than this.

Return to Advertising: Posters & Packaging

Armed Forces | Art and Culture | Articles | Biographies | Colonies | Discussion | Glossary | Home | Library | Links | Map Room | Sources and Media | Science and Technology | Search | Student Zone | Timelines | TV & Film | Wargames

by Stephen Luscombe