Queen's Honey Soap

Here, the company has gone so far as to name itself after the figurehead of the British Empire. Associations of familiarity, endurance and respectability would have been uppermost in the merchant's minds. The images present on this poster are then used to link their company's identity with that of the real royal family and then continuing on again to being associated with Her Majesty's armed forces. Similar to the royal family, the armed forces would have conveyed a reassuring and reliable association for any customers and viewers of the advertisement. The armed forces are also used to portray some kind of international appeal by being drawn from units and soldiers from all over the colonies and dominions.

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by Stephen Luscombe